BRANDING
/
UX / UI
/
VISUAL DESIGN
Elgato Neo
(
1
)
/ understanding the goal
Understanding Neo’s role in Elgato’s portfolio was essential: to introduce a new product line that makes audiovisual technology more accessible while maintaining a distinctive visual and experiential appeal. Our approach encompassed a comprehensive strategy—starting with in-depth audience analysis to refine branding and communication, followed by the creation of compelling visual assets. These elements came together in the development of six custom-designed web pages, each crafted to seamlessly translate Neo’s identity into a digital experience. This holistic execution not only positioned Neo as an intuitive gateway into Elgato’s ecosystem but also set a new benchmark for how the brand connects with a broader audience.
/ CLIENT
Elgato Systems GmbH
/ Year
2024
/ My tasks
I led the visual conceptualization, ensuring that Neo’s identity aligned with Elgato’s established brand while maintaining a distinct character. A key challenge was striking the right balance between familiarity and originality—positioning Neo within Elgato’s trusted ecosystem while giving it an inviting and accessible aesthetic.
/ Process and methodology
To accomplish this, we developed a unified set of visual elements, including animations and interactive components, that brought the carefully defined brand vision to life. Collaborating closely with 2D and 3D designers as well as developers, I ensured that the design reinforced Neo’s approachability while supporting Elgato’s broader narrative and communication strategy. Through prototyping and usability testing, we refined the user experience, enhancing clarity and engagement for the intended audience. By maintaining strong coordination with content and marketing teams, I ensured that Neo’s presence on the Elgato website was both distinctive and seamlessly woven into the larger brand ecosystem.
/ Communication Skills
Clear communication was essential to this project’s success. I ensured alignment across teams by articulating complex concepts in an accessible way and adapting my approach for different audiences. Regular updates and presentations kept all stakeholders engaged, fostering seamless collaboration.
A key focus was crafting audiovisual content that naturally showcased product usability. In close collaboration with Elgato, we created a diverse mix of photography, videography, renderings, animations, and a product trailer—ensuring each asset effectively conveyed key features and seamless integration.
/ Outcome
Seamless collaboration with Elgato, led to a highly efficient workflow and faster turnarounds. The close alignment between disciplines ensured a cohesive execution, optimizing every aspect of the project. This structured yet flexible approach not only streamlined processes but also enhanced the final product, reinforcing the power of multidisciplinary teamwork.
OTHER
STUDIES
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