noteworthy
I am Dennis Ziegler, Multi-talented Digital Designer and Art Director skilled in interaction design, digital experiences and visual communication, with 16+ years of experience. Highly self-motivated with exceptional communication skills, a strategy-oriented creative mindset and strong attention to detail.
WORK
EXPERIENCE
Senior Digital Designer
(BMW)
•
Led interaction and UI design for a next-gen digital companion, shaping multimodal experiences across mobile and in-car interfaces.
•
Drove design workshops with product and engineering teams, aligning vision and feasibility for complex B2B2C user journeys.
•
Introduced scalable design system updates, accelerating component reuse and reducing UI debt across multiple digital touchpoints.
2024—today
Design Team Lead
2023—2024
Senior Digital Designer
(SMAL)
•
Led a cross-functional design team working on embedded interfaces and digital platforms for various clients across a wide range of industries.
•
Developed design systems that unified visual language across apps, reducing design-to-dev handoff errors by 30%.
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Collaborated directly with clients to define UX strategy, driving measurable improvements in usability and adoption rates.
2020—2023
Digital Designer
(seitenwind)
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Delivered responsive design solutions for digital products in the eCommerce and education sectors.
•
Created high-fidelity prototypes and usability flows that helped reduce bounce rates and improve onboarding clarity.
2018—2020
Digital Designer
(Continental)
•
Supported interface and interaction design for in-vehicle infotainment concepts.
•
Partnered with engineering teams to bring concept designs into working prototypes under tight timelines.
2018
Concept Development
(Niedermayr)
2017—2018
Art director
(Janda+roscher)
2017
junior Art director
(kopfkino kollektiv)
2013—2016
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